World Food Programme is seeking to fill a renewable 11-month consultancy position as Digital Fundraiser within the Individual Giving team in the Private Sector Partnerships and Fundraising division (PGP) based in Madrid, Spain.
The United Nations World Food Programme (WFP) is the world’s largest humanitarian agency fighting hunger worldwide. WFP is committed to growing private sector fundraising with a focus on individual giving. This has been an area on which WFP has focused less than partnerships with the corporate sector and foundations in the past. However, it is recognized as a fundraising channel that has been successfully used by other UN agencies for whom it generates the bulk of their private sector income. With limited resource, WFP has demonstrated that supporters can be attracted to give sustained income through products such as the regular giving proposition ‘Zero Hunger Heroes’ and the fundraising app ShareTheMeal. WFP has committed $3 million to test and validate individual giving as an important strategy for growth during 2018/19. This will be critical for shaping the deployment of the new Private Sector Partnerships strategy starting in mid-2019.
WFP has a unique approach to individual global fundraising. WFP aims to build a digital-first approach. A digital-led approach will allow WFP to optimize its fundraising activities on a global level, to build a global fundraising hub and drive greater agility to unlock donor value (e.g., via rapid response to emergencies) To supplement this approach, we will be using some other strong acquisition channels such as DRTV.
The global fundraising team will adopt a test and learn approach to optimize overall returns in different markets, with quick iteration cycles, continuous improvement, and evidence-driven decision-making to scale things that work.
As part of the global fundraising team, the experienced Digital Fundraising Consultant will be focused on the development and delivery of fundraising activities in the Spanish market. The main events will be the delivery of a DRTV campaign and digital lead generation campaign.
Reporting Lines & Team Structure:
The Digital Fundraising Consultant reports to WFP’s Head of Individual Giving (Private Sector and Partnerships Division) at the WFP HQ, Rome.
As a WFP team member based in Spain Liaison office, he/she will work in consultation with the Head of Spanish Office. As a team member, he/she will participate in the team meetings and give weekly update the team members about the projects.
Individual Giving team structure is project-driven. Every project has a project lead. The project leader will be driving the process in consultation with the Head of Individual Giving. The Consultant will take part in project teams and will collaboratively work with individual Giving Team, WFP Spain Office, IT division and Communications divisions and external partners related to the fundraising activities.
Within delegated authority, the digital fundraising consultant will be responsible for the following duties:
At least 5 years of professional experience with digital commercial marketing/private sector fundraising, especially digital fundraising. Experience with DRTV is additional an asset. Work experience within the UN system is a strong asset as well as international NGOs working in multiple markets. Specific requirements are:
Education: University degree in public relations, marketing, advertising, business administration or similar, plus relevant postgraduate qualifications
Language: Mother tongue Spanish and fluency in oral and written English
Terms and Conditions
The selected candidate will be offered a consultancy contract with a duration of 11 months and the possibility of renewal. WFP offers a competitive compensation package which will be determined by the contract type and selected candidate’s qualifications and experience.
Salary in the range of 50,000 to 60,000 euros net.
Please visit the following websites for detailed information on working with WFP.
http://www.wfp.org Click on: “Our work” and “Countries” to learn more about WFP’s operations.
Deadline for applications: 9 August 2019